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Programa gratuito de formación en reactivación económica sostenible

Tourism from the communities

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Acerca del programa

Cusco is South America first tourist destination and our country’s second most visited city, receiving an average of 1.7 million people annually (Mincetur, 2018).

This project seeks to develop a sustainable tourism culture, in which SMEs become, over time, in beacons on the development of socially responsible and sustainable economic activities.

Objective

Provide free training to SMEs and entrepreneurs so that they can reactivate their businesses from a responsible and sustainable management.

Phases

Webinars

Block 01

From April 20th to May 6th, 2021.

Block 02

From November 2nd to December 7th, 2021.

Courses

From May 31st to November 30th 2021.
del 2021.

Contest

From November 1st to 26th 2021.

Webinar

Tourism from the communities

Courses

Los cursos se desarrollarán en la plataforma Google Classroom. Lugar donde encontrarán todo el material audiovisual, lecturas y evaluaciones con las que se irá midiendo su progreso en el curso.

Leadership and Resilience

Leadership and Resilience This course will focus on providing participants with practical tools developed based on the latest developments in management...

Leadership and resilience

Leadership and Resilience This course will focus on providing participants with practical tools developed based on the latest developments in management, psychology and neuroscience. It will provide a comprehensive approach to the role of the leader in which the participant must make a personal SWOT and after this diagnosis, try to develop an action plan and monitoring of their personal improvement in the areas of interest. All this approach will revolve around the current context of social alienation, economic crisis and health risks that Covid-19 represents to society and organizations.

Dr. (c) Rafael Fernández

Professor Centrum PUCP

Product organization and safety protocols

The topics to be discussed on this class will focus on the business image, emphasizing in how it looks from the outside to the organization...

Product organization and safety protocols

The topics to be discussed on this class will focus on the business image, emphasizing in how it looks from the outside to the organization of the products inside, how to arrange the shelves, product assortment, sales strategies such as promotions or the display of certain products. Emphasis will also be placed on the correct handling of products and the quality of customer service. Finally, technical inspections and how to exceed ITSE standards, the risk matrix and recommendations for the prevention of COVID-19 will be addressed.

DBA. Alex Llaque

Professor Centrum PUCP

E-commerce and digital marketing

During the development of this course, participants will learn how to use digital tools and social networks that will help them to improve their businesses...

Comercio Electrónico y Marketing Digital

During the development of this course, participants will learn how to use digital tools and social networks that will help them to improve their businesses sales. They will be explained how to choose the best digital platform according to their needs. Review digital marketing strategies and digital applications that facilitate their payments and banking transactions. Finally, we will study tools that help to obtain performance metrics of our business in the networks and websites in order to determine whether the marketing plan implemented is working.

Mg. Ricardo Vega

Professor Centrum PUCP

Business Reactivation

In this course, participants will carry out a strategic diagnosis of their business by analyzing what products their business sells, where they are located...

Business Reactivation

In this course, participants will carry out a strategic diagnosis of their business by analyzing what products their business sells, where they are located and who are their main competitors. Participants will also analyze their Customer’s profiles and which products they buy. Likewise, we will study commercial strategies that require little investment and that will help to boost the sales of these commercial establishments.

Dr. Juan Carlos Cardona

Professor Centrum PUCP

Business plan development

Businesses are economies main source of development and, consequently, of the welfare of countries. In many cases they are an employment source...

Business plan development

Las empresas son la principal fuente de desarrollo de las economías y, por consiguiente, del bienestar de los países. En muchos casos constituyen una fuente de empleo para más personas que únicamente el emprendedor. Dentro del universo de las empresas, destacan los emprendimientos de alto potencial con la capacidad de cambiar las reglas de juego de un sector de la economía o la dinámica de todo un país o región. El curso presenta una metodología práctica para la identificación, evaluación y ejecución de oportunidades reales de negocio, diferenciando las ideas innovadoras de las ideas de escaso o nulo potencial de desarrollo exponencial. Sobre la base de las técnicas y conocimientos adquiridos en el curso, los alumnos desarrollarán un plan de negocio escalable que identifique plenamente el modelo de negocio, que les servirá como base y punto de partida para sus emprendimientos sin perder de vista el impacto socioambiental.

MBA. Sergio Lopez

Professor Centrum PUCP

Finances for my business

In this module of the program, students will learn about financial analysis, identify the resources they have (current, fixed and intangible assets)...

Finances for my business

In this module of the program, students will learn about financial analysis, identify the resources they have (current, fixed and intangible assets), understand their nature and usefulness. In the section to whom we owe the resources we have, we will talk about creditors and shareholders. Lastly, the topic of measuring results will be discussed.

Dr. (c) Juan O’Brien

Professor Centrum PUCP

Sustainable and responsible business

This course seeks to deepen the concepts of social responsibility and sustainability as basic concepts for business improvement in the short and long term...

Sustainable and responsible business

This course seeks to deepen the concepts of social responsibility and sustainability as basic concepts for business improvement in the short and long term. Ethical aspects in the daily management of the company and the responsibility of the company to the impacts generated in each of the stakeholders will be assessed. Finally, the course seeks to understand the value of generating ethical business, responsible with its environment and stakeholders, as a differential variable in the market and competitive advantage to ensure the long life of the company.

Dra. Julianna Ramírez

Professor Centrum PUCP

Renewable energy in my projects

Renewable energy comes from natural resources that are constantly replenished, such as sunlight, wind and rain. It is also known as 'green' or 'clean' energy...

Renewable energy in my projects

Renewable energy comes from natural resources that are constantly replenished, such as sunlight, wind and rain. It is also known as 'green' or 'clean' energy, because renewable energy generation does not depend on the use of fossil fuels, which releases carbon dioxide (CO2) into the atmosphere and relies on finite resources such as coal. By incorporating the use of renewable energy, companies can help protect the planet. This is because switching to renewable energy is the single most important thing a small business can do to reduce its carbon footprint. Additionally, customers expect companies to make ethical decisions on their behalf. Going green can attract new customers, business partners and talent to your team. Over the course of five sessions we will focus on the following topics: What are renewables; Importance of renewables in business; Importance of renewables in entrepreneurship; How to incorporate the use of renewables into your business plan; Entrepreneurship + Green Building + Rebewable Enerty.

Dr. Carlos Mariño

Professor Centrum PUCP

Certification

All students who have satisfactorily participated by reviewing the materials in each module, completing the online graded practicals and have successfully passed the final multiple-choice evaluation proposed in each module, will be awarded a certificate of successful completion of the 8 courses of the program..

Contest

Prizes

Four prizes of 2,500 soles each will be awarded in four categories.

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