Turismo Emprende Ya

Edición 2021

Turismo
emprende ya

Free training program in sustainable economic reactivation

Webinars

Administración de hoteles

Event management

Ramon Corrada, MTA

Ana G. Méndez University Professor

Promoviendo la sostenibilidad en el sector turístico

Romoting sustainability in the tourism sector

Nildamarie Diaz

Ana G. Méndez University Professor

Turismo desde las comunidades

Tourism from the communities

Valentina Garramuño

Ana G. Méndez University Professor

Administración de hoteles

Hotel Management

Stanley Tapia, MBA

Director del Departamento de Turismo y Artes Culinarias UAGM

Creando las mejores experiencias para los clientes del turismo

Creating the best experiences for tourism customers

Zoe Santiago Font, Phd

Ana G. Méndez University Professor

Construcción de marca para empresas turísticas

Brand building for tourism companies

Ramon Corrada, MTA

Ana G. Méndez University Professor

Consumer behavior in the tourism sector

Rubén Gordillo, MBA

Ana G. Méndez University Professor

La importancia de la post venta en el sector turístico

The importance of post-sales in the tourism sector

Rubén Gordillo, MBA

Ana G. Méndez University Professor

La calidad del servicio como base para el éxito de los negocios turísticos

Service quality as a basis for the success of tourism businesses

Stanley Tapia, MBA

Director del Departamento de Turismo y Artes Culinarias UAGM

Crédito y sobreendeudamiento

Msc. Walter Rojas

Caja Cusco’s Central Business Manager

Negocios 4.0

DBA (c). Nicolás Núñez

Professor Centrum PUCP

Técnicas de ventas

DBA. Alex Llaque

Professor Centrum PUCP

Formalización para mi negocio: RUC o RUS

Msc. Álvaro Morales

Professor Centrum PUCP

Creatividad y Disrupción

DBA. Carlos Hoyos

Professor Centrum PUCP

Cómo emprender en coyunturas de crisis

MBA. Sergio Lopez

Professor Centrum PUCP

Courses

The courses will be developed on the Google Classroom platform. Here you will find all the audiovisual material, readings and evaluations that will be used to measure your progress through the courses.

Leadership and Resilience

Leadership and Resilience This course will focus on providing participants with practical tools developed based on the latest developments in management...

Leadership and resilience

Leadership and Resilience This course will focus on providing participants with practical tools developed based on the latest developments in management, psychology and neuroscience. It will provide a comprehensive approach to the role of the leader in which the participant must make a personal SWOT and after this diagnosis, try to develop an action plan and monitoring of their personal improvement in the areas of interest. All this approach will revolve around the current context of social alienation, economic crisis and health risks that Covid-19 represents to society and organizations.

Dr. (c) Rafael Fernández

Professor Centrum PUCP

Product organization and safety protocols

The topics to be discussed on this class will focus on the business image, emphasizing in how it looks from the outside to the organization...

Product organization and safety protocols

The topics to be discussed on this class will focus on the business image, emphasizing in how it looks from the outside to the organization of the products inside, how to arrange the shelves, product assortment, sales strategies such as promotions or the display of certain products. Emphasis will also be placed on the correct handling of products and the quality of customer service. Finally, technical inspections and how to exceed ITSE standards, the risk matrix and recommendations for the prevention of COVID-19 will be addressed.

DBA. Alex Llaque

Professor Centrum PUCP

E-commerce and digital marketing

During the development of this course, participants will learn how to use digital tools and social networks that will help them to improve their businesses...

Comercio Electrónico y Marketing Digital

During the development of this course, participants will learn how to use digital tools and social networks that will help them to improve their businesses sales. They will be explained how to choose the best digital platform according to their needs. Review digital marketing strategies and digital applications that facilitate their payments and banking transactions. Finally, we will study tools that help to obtain performance metrics of our business in the networks and websites in order to determine whether the marketing plan implemented is working.

Mg. Ricardo Vega

Professor Centrum PUCP

Business Reactivation

In this course, participants will carry out a strategic diagnosis of their business by analyzing what products their business sells, where they are located...

Business Reactivation

In this course, participants will carry out a strategic diagnosis of their business by analyzing what products their business sells, where they are located and who are their main competitors. Participants will also analyze their Customer’s profiles and which products they buy. Likewise, we will study commercial strategies that require little investment and that will help to boost the sales of these commercial establishments.

Dr. Juan Carlos Cardona

Professor Centrum PUCP

Business plan development

Businesses are economies main source of development and, consequently, of the welfare of countries. In many cases they are an employment source...

Business plan development

Businesses are economies main source of development and, consequently, of the welfare of countries. In many cases they are an employment source for more people than just those who are entrepreneur. Within the universe of enterprises, high-potential ventures which are capable of changing the game rules within an economic sector or an entire country’s dynamics. The course presents a practical methodology for the identification, evaluation and execution of real business opportunities, differentiating innovative ideas from ideas with little or no potential for exponential development. Based on the techniques and knowledge acquired in the course, students will develop a scalable business plan that fully identifies the business model, which will serve as the basis and starting point for their ventures without losing sight of the socio-environmental impact.

MBA. Sergio Lopez

Professor Centrum PUCP

Finances for my business

In this module of the program, students will learn about financial analysis, identify the resources they have (current, fixed and intangible assets)...

Finances for my business

In this module of the program, students will learn about financial analysis, identify the resources they have (current, fixed and intangible assets), understand their nature and usefulness. In the section to whom we owe the resources we have, we will talk about creditors and shareholders. Lastly, the topic of measuring results will be discussed.

Dr. (c) Juan O’Brien

Professor Centrum PUCP

Sustainable and responsible business

This course seeks to deepen the concepts of social responsibility and sustainability as basic concepts for business improvement in the short and long term...

Sustainable and responsible business

This course seeks to deepen the concepts of social responsibility and sustainability as basic concepts for business improvement in the short and long term. Ethical aspects in the daily management of the company and the responsibility of the company to the impacts generated in each of the stakeholders will be assessed. Finally, the course seeks to understand the value of generating ethical business, responsible with its environment and stakeholders, as a differential variable in the market and competitive advantage to ensure the long life of the company.

Dra. Julianna Ramírez

Professor Centrum PUCP

Renewable energy in my projects

Renewable energy comes from natural resources that are constantly replenished, such as sunlight, wind and rain. It is also known as 'green' or 'clean' energy...

Renewable energy in my projects

Renewable energy comes from natural resources that are constantly replenished, such as sunlight, wind and rain. It is also known as 'green' or 'clean' energy, because renewable energy generation does not depend on the use of fossil fuels, which releases carbon dioxide (CO2) into the atmosphere and relies on finite resources such as coal. By incorporating the use of renewable energy, companies can help protect the planet. This is because switching to renewable energy is the single most important thing a small business can do to reduce its carbon footprint. Additionally, customers expect companies to make ethical decisions on their behalf. Going green can attract new customers, business partners and talent to your team. Over the course of five sessions we will focus on the following topics: What are renewables; Importance of renewables in business; Importance of renewables in entrepreneurship; How to incorporate the use of renewables into your business plan; Entrepreneurship + Green Building + Rebewable Enerty.

Dr. Carlos Mariño

Professor Centrum PUCP

Contest

Category

Microentrepreneur Women

Winner

Maribel Holguin Huillca

Project

Agencia de viajes y turismo Quechua Land Expedition operador de turismo accesible en cusco.

Project description

El plan de negocio tiene como objetivo crear una Agencia especializada en recepcionar a visitantes que tengan alguna discapacidad brindando servicio de calidad.

Category

Rural Microentrepreneur

Winner

Carlos Enrique Chavarria Gamboa

Project

Empresa MAQUIMANTA para el Fortalecimiento de la Competitividad en el Mercado.

Project description

El proyecto presentado busca ampliar y fortalecer la gestión del comercio de artesanías peruanas en el mercado estadounidense, implementando nuevas estrategias para la mejora continua en el producto y aumentar la sostenibilidad de la empresa.

Category

Social sustainability: inclusion, equality, gender

Winner

Eliseo Miguel López

Project

Promoción y desarrollo de nuevo destino turístico en la comunidad nativa Yanesha Loma Linda-Laguna.

Project description

Contribuir en la promoción y desarrollo de turismo de naturaleza, cultural, aventura y vivencial, en la comunidad nativa de Loma Linda-Laguna con la oferta online de paquetes turísticos mediante la implantación de plan de marketing digital y comercio electrónico.

Category

Environmental sustainability

Winner

Adriana Irazema Valcárcel Manga

Project

Los Super Crisinos Andinos - Snacks saludables y nutritivos en época de pandemia aprovechando la reactivación del turismo.

Project description

Ingresar los Súper Crisinos Andinos exitosamente y de manera competitiva al mercado local y nacional, en agencias de turismo como lunch boxes, en supermercados y otras tiendas.

BGA Business School Impact Award 2022

El programa Turismo Emprende Ya, ha sido reconocido en Londres, Inglaterra en los premios AMBA – BGA Awards 2022. Recibiendo la medalla de plata en la categoría BGA Business School Impact Award 2022.

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